Japanese Fabulous Kimono Photo Collection Hatsuko Endo
Japanese Fabulous Kimono Photo Collection Hatsuko Endo
Our Selling Price: US$200.00(tax included)
Weight: 2700g
Low stock
Item Description
Title The World of Endo Hatsuko
Author Hatsuko endo
Publication year 1985
This is a very rare and super deluxe photo collection of Japanese wedding dress.It si created by Endo Hatsuko.
Original retail price is approx $380.Some pages are written in Engis,fortunately.
In 1905, Hatsuko Endo opened a bridal "grooming parlor" in the Ginza in Tokyo, Japan. She became a pioneer in a new and much needed industry. Before Hatsuko started, the only makeup Japanese women used was a white rice powder with lead. Harsh lip and face rouge were usually in the style of the geisha. With study and research, she learned makeup techniques, including how to use and apply new cosmetics to flatter all faces.
Her shop became a full service shop where hair and makeup were the finishing elements after the details of the wedding kimono, the ceremony and reception were planned.
At first she made house calls to do the fittings and cosmetics because the ceremony and reception could be held at the bride's home. Later, the bride-to-be came to the salon for fittings and, with her family, made arrangements with Hatsuko's staff. In short, from the beginning to the end, Hatsuko packaged the wedding, doing anything and everything involved in its success.
Each new company president since 1905 has been obliged to change her name to Hatsuko Endo. At present there is Hatsuko Endo IV, although Akira, a grandson, is president. The company, including the branches, numbered almost 1000 employees in 1996.
Since World War II, when it became difficult to buy a kimono, the firm bought and made wedding kimonos and rented them to brides. Kimonos are expensive, so this was a boon for the brides. A wedding outfit may cost up to $100,000 to buy, which makes it prohibitive for ordinary families. The average cost of a Hatsuko Endo wedding in 1996 ran close to $27,000. The venue has changed as well. The ceremony may be held at a Shinto Shrine, at a Buddhist Temple, in a hotel or at the new wedding halls.
Both the Empress Michiko and the Princess Masako were outfitted and prepared by the Hatsuko Endo salon. Even today when these royal ladies travel they are always accompanied by Hatsuko Endo representatives to present these royals at their best.
Size approx 27cm x 39cm All plates are shown in full color.
If you are interested in wonderful Japanese designs or Kimono, this book would be one of the best collections for you!
-Condition-
*Slight wears,yellowing and stains on the cover and pages because of age, but it is in very good condition overall
Please see below photos to confirm the condition of this book.
If you have any questions,please feel free to email us!
If you have any Japanese books and goods you are looking for,please feel to free email us
Author Hatsuko endo
Publication year 1985
This is a very rare and super deluxe photo collection of Japanese wedding dress.It si created by Endo Hatsuko.
Original retail price is approx $380.Some pages are written in Engis,fortunately.
In 1905, Hatsuko Endo opened a bridal "grooming parlor" in the Ginza in Tokyo, Japan. She became a pioneer in a new and much needed industry. Before Hatsuko started, the only makeup Japanese women used was a white rice powder with lead. Harsh lip and face rouge were usually in the style of the geisha. With study and research, she learned makeup techniques, including how to use and apply new cosmetics to flatter all faces.
Her shop became a full service shop where hair and makeup were the finishing elements after the details of the wedding kimono, the ceremony and reception were planned.
At first she made house calls to do the fittings and cosmetics because the ceremony and reception could be held at the bride's home. Later, the bride-to-be came to the salon for fittings and, with her family, made arrangements with Hatsuko's staff. In short, from the beginning to the end, Hatsuko packaged the wedding, doing anything and everything involved in its success.
Each new company president since 1905 has been obliged to change her name to Hatsuko Endo. At present there is Hatsuko Endo IV, although Akira, a grandson, is president. The company, including the branches, numbered almost 1000 employees in 1996.
Since World War II, when it became difficult to buy a kimono, the firm bought and made wedding kimonos and rented them to brides. Kimonos are expensive, so this was a boon for the brides. A wedding outfit may cost up to $100,000 to buy, which makes it prohibitive for ordinary families. The average cost of a Hatsuko Endo wedding in 1996 ran close to $27,000. The venue has changed as well. The ceremony may be held at a Shinto Shrine, at a Buddhist Temple, in a hotel or at the new wedding halls.
Both the Empress Michiko and the Princess Masako were outfitted and prepared by the Hatsuko Endo salon. Even today when these royal ladies travel they are always accompanied by Hatsuko Endo representatives to present these royals at their best.
Size approx 27cm x 39cm All plates are shown in full color.
If you are interested in wonderful Japanese designs or Kimono, this book would be one of the best collections for you!
-Condition-
*Slight wears,yellowing and stains on the cover and pages because of age, but it is in very good condition overall
Please see below photos to confirm the condition of this book.
If you have any questions,please feel free to email us!
If you have any Japanese books and goods you are looking for,please feel to free email us
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